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News-Sentinel
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Posted By :
Lisa
On
January 21, 2009
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11:38 AM
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http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20090117/NEWS01/901170308/1001/NEWS
Page Turner: Catherine Hill enjoys some ‘Nonrequired Reading'
By Betty E. Stein
nsfeatures@news-sentinel.com
....
“Another to-be-read book is ‘The She Spot,' by Lisa Witter and Lisa Chen. The subtitle is ‘Why Women Are the Market for Changing the World and How to Reach Them.' Women are involved in many social and political causes. There is a potential that's largely untapped, and this helps, showing how to better connect with women.
“It includes how to market your cause and the standard way of marketing. It looks at what makes women react to a message and applies to both nonprofit and for-profit agencies. It gives specific help to women on how to become individual donors; women make up 55 percent of the volunteerism force, you know. And what they do affects the whole family.
“The book's message is if we really believe in a cause, we should go all out. I heard Lisa Witter when she spoke in Indianapolis and was very impressed.
Catherine Hill is the executive director of the Vera Bradley Foundation for Breast Cancer.
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Glamour: Sex, Love & Life
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Posted By :
Lisa
On
September 08, 2008
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03:36 PM
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GLAMOCRACY
Four Questions For: Lisa Witter, author of "The She Spot" (It's not about sex!)
Monday, 09/ 8/2008 at 1:30 PM
Lisa Witter is one of the co-authors of The She Spot: Why Women Are the Market for Changing the World—And How to Reach Them, which talks about the ways in which women need to be marketed to in a unique way. I spoke with her at the Democractic convention, where she told me that she thinks the progressive agenda is really the women's agenda. Agree? Join us after the jump to hear what she has to say
Why are you here at the conventions?
I'm here for a lot of reasons. I like to pick up on the cultural Zeitgeist and what's going on with the parties. So it's more that I have my eyes out and I'm listening to what's going on. And this year in particular I was interested in how the Clinton women and the Obama women were going to come together and find common ground on how to take the country forward. So I'm just talking to a lot of people, I'm blogging a little, I'm writing, I'm giving some tips from the book to people, so that's why I'm here.
How does your book relate to some of the political marketing that is going on?
The book really lays out how to communicate with women effectively, and one of the things it says is that it has to resonate emotionally with them. And the conventions are really about creating an emotional connection. I think at the Democrats were not just connecting with women on abortion but on issues like economic justice, like pay equity. Hillary had a great line about "if you wanted to vote for me, it wasn't about me, it was about the soldier in Iraq or that family." So I saw them do a pretty good job of using the principles in my book, and I'm interested to see what the Republicans do.
How many conventions have you been to? How have these been different so far?
This is my fourth convention. One thing about conventions that I don't really like is that I feel like they're pretty transactional places where people are going to eye up other people. But what I saw for the first time at the first Democratic convention I went to was a really progressive, grassroots agenda come to fruition in a way I hadn't seen before.
Why do you think that's important for the Democrats?
I think it's important because the women's agenda, which is really a family agenda and an agenda for everyone—is represented more by the progressive side. Talking about health care for everyone, four years ago, eight years ago, if you said the words "universal health care" you were practically kicked out. And now we're really talking about comprehensive social programs to help people—and that's what women want. They want to live in a world where work is not just survival of the connected or survival of the fittest. The progressive agenda is really a woman's agenda.
Do you think she's right? Is a progessive agenda the best one for women?
—Megan
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Monadnock Summer Lyceum - NPR
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Posted By :
Lisa
On
September 02, 2008
at
01:25 PM
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Since 1970, the Unitarian Church in Peterborough has hosted the Monadnock Summer Lyceum, an historic series of summer lectures covering a broad range of issues.
The lecture series is a revival of the original Lyceum, begun in the mid-nineteenth century, the first in New Hampshire. It is known as "a feast for the thoughtful" and features prominent speakers from a wide variety of backgrounds and disciplines who discuss topics of importance to our times.
Lectures are held during the summer months on Sunday mornings at 11:00 a.m. The presentations are typically 45 minutes long, with additional time allowed for questions and answers. Audience members are invited to meet each speaker at a reception in the parish hall immediately following the talk.
Listen to Lisa Witter talk about the She Spot on New Hampshire Public Radio:
http://www.nhpr.org/node/9518
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Grit TV
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Posted By :
Lisa
On
August 21, 2008
at
11:09 AM
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With Obama set to announce his choice for VP, voters are weighing in on who they think should be his running mate. 100,000 Strong Against Evan Bayh for VP is a facebook page that describes Bayh as a “career legacy politician who fell hook, line, and sinker for the…war and dragged much of our party with him.” It only has some 4,000 signatories but they're aiming high. Reminiscent of the MyBo page against Obama’s FISA vote there is a clear determination on the part of Obama supporters to hold him accountable.
One can debate just how effective these online campaigns are—Obama did not change his position on FISA, though he did issue an explanation of why he voted the way he did—but, at a minimum, they indicate a level of internal dissent that is healthy.
What about the others on the short list? There’s a lot of talk about Obama’s need to bolster his foreign policy credentials, which seems to be driving the momentum behind Joe Biden. But Biden is far from the kind of progressive running mate many hoped Obama would choose. It appears that Obama’s supposed weakness on national security has eclipsed the primacy of a broader progressive agenda. Is this a failure of the progressive movement?
Here to discuss what the VP selection process might tell us about an Obama presidency are author and activist Kenyon Farrow, Andrea Batista Schlesinger of the Drum Major Institute, Lisa Witter of Fenton Communications, and the American Prospect’s Courtney Martin.
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Fore Word Review
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Posted By :
Lisa
On
August 21, 2008
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10:57 AM
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by: Lisa Witter and Lisa Chen
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Most people associate pink with girls. But attracting women clients, supporters, or customers goes beyond packaging messages in a shade. Authors Lisa Chen and Lisa Witter write that the needs and wants of women have changed since the days of “women’s liberation.” What promoters and politicians may think women are interested in probably, if not definitely, is not what they want at all.
Message shapers need only apply a few simple principles based on how women think and interact with one another to improve the female response to marketing calls. Moreover, the writers claim, when women are sold, so are men.
Chen, a former journalist and current marketing guru, has authored messages on topics ranging from education reform to health care. Witter serves as consultant to many high profile non-profit organizations on how to communicate to women. Both are colleagues at Fenton Communications, one of the largest and most prestigious public interest communications firms in the country. They imbue their text with stories from years of experience crafting messages to inspire, excite, and encourage women.
Their approach to reaching women is neatly reduced to four Cs: care, connect, cultivate, and control. A product or program that touches on one or more of these four areas will possess the elements of success among the female public.
For example, using real-life stories in a marketing tactic hits on the element of “care.” Witter explains that she selected an obstetrician based on a vivid story told to her about a physician who went to extremes to reach a patient during the Northeast blackouts in 2003: “Undeterred, the obstetrician leaped on her bicycle and rode all the way along the Westside Highway—and made it to her patient’s bedside with time to spare.”
The Web site, AskPatty.com, demonstrates the importance of “control” to women. The site offers car maintenance and buying tips for women—”an answer to the strain of male chauvinism in the automotive world.”
If one agrees with the premise that marketing has been male-centered or that the strategies they present are uniquely suited to impact women, then this text offers plenty of practical advice for those courting female clientele. “Take-away” summaries at the end of each chapter guide readers looking for quick inspiration.
It is likely that pink will forever remain a “feminine” color. But perhaps the followers of these principles may be less likely to tint their women-directed messages simplistically rosy. (June)
Review by: Mary Spiro
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It's the Women, Stupid - Huffington Post
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Posted By :
Lisa
On
August 14, 2008
at
12:30 PM
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It's the Women, Stupid
It's the women, stupid: Did mismanagement lose Senator Clinton's bid for the White House? Or was it Mark Penn's bad strategy to woo women?
It's clear from Joshua Green's The Front-Runners Fall piece in this September's Atlantic that Mark Penn was counting on XX chromosomes to usher Senator Clinton in as the Democratic Presidential Nominee.
Picking women as a target audience was a wise choice, no doubt about that. Women are the "gender gap" in modern Presidential elections, and by some estimates make up to 59% of primary voters.
Penn got that this campaign was about "the women, stupid." What he didn't understand how to reach them. Despite the infighting and power plays that Green's piece chronicles, missing the mark on women was perhaps Mark Penn's most fatal mistake on the Hillary campaign.
As the CEO of public relations firm Burson-Marsteller, one would have guessed that Penn knows basic communications strategy 101: it's not enough to identify your target audience, you must know what moves them. Yet here's Penn's exact strategy as cited in Green's piece:
"1) Start with a base of women:
a. For these women you represent a breaking of barriers.
b. The winnowing out of the most competent and qualified in an unfair, male dominated world.
c. The infusion of a woman and mother's sensibilities into a world of war and neglect."
He had a plan of sorts. But here's where he went wrong:
• Lesson 1: Gender is Not Enough. Penn assumed Hillary could pull the "Sister Act" and then watch the girls line-up to pull the lever for her. In fact, women don't, as a rule, vote only based on gender. Yes, baby boomer and "the greatest generation" women connected with her "fighter" message. Many of them were the "great women" behind the "man" and didn't hold riding your husband's coattails against her (in fact, they knew that she helped make them). But younger women as well as some older ones often didn't connect to this narrative, and didn't buy that being a woman alone was reason enough to vote for a Presidential candidate. The Clinton campaign had a one size fits all generations approach to communicating with women - which hurt them in the end.
• Lesson 2: Sensible Mothers Were Against the War. Penn advised Senator Clinton that an apology for her vote authorizing the war in Iraq would be "a sign of weakness." Yet this countered his own assumption that women would want a "mother's sensibilities in a world of war and neglect." By not boldly apologizing, Senator Clinton turned off a lot of women who were sick of seeing men and women die every day in Iraq and undermined her standing with her most important base - women.
• Lesson 3: Caring Counts. Penn also advised Senator Clinton not to come across as caring or compassionate, for fear it would make her look too weak. While Hillary, being the first viable woman to run for President, was caught in an image pickle - the need to be a tough commander-in-chief in a pants suit and pearls - women in particular look for and crave care and connection. Indeed, it was when HRC broke away from Penn's advice in the New Hampshire primaries and held intimate town hall meetings she resonated most with female voters.
• Lesson 4: Policy Matters. Many people make the mistake of assuming that women only care about the "soft" attributes of a candidate - their family, the way they communicate, their overall image. In fact, women are tougher customers when it comes to scrutinizing the details, especially when it comes to policy. Penn's memos don't connect policy to women voters but did for male voters.
• Lesson 5: Meet Your Audience Where They're At. While Obama's online strategy has largely been credited with reaching young voters, we shouldn't forget that it's women who make up the largest online audience today. Obama mastered the tactic of creating online communities to reach people and connect them with each other - one of the most critical ways to reach women. Penn neglected this tactic and bingo, Obama's high tech touch was gold for many women young and old.
Of course, there is never one thing that makes or breaks a campaign and it's easy for us to snicker with cockiness about how we would have done things differently. But women are the most important constituency you can reach. They are not a niche audience and you can't communicate with them the same as men. When Penn assumed he had the female constituency in the bag, by a 3 to 1 margin no less, he underestimated his audience. Future campaigns take note - you can't have a gender blind campaign, just as you wouldn't want a color blind one.
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Fresno Bee
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Posted By :
Lisa
On
August 13, 2008
at
05:25 PM
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If you're wondering why the John McCain and Barack Obama camps are scrambling to desperately to scoop up the former Hillary Clinton supporters, the answer may be in a new marketing book called "The She Spot." It says women are the nation's most influential voters and consumers.
Matt Kinsey of Ad Age reviews the book and its advice about how to appeal to women with just right balance between the head and the heart -- that's the "She Spot" referred to in the provocative title. Watch the authors, Lisa Witter and Lisa Chen discuss themes from "The She Spot" here.
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Ad Age
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Posted By :
Lisa
On
August 07, 2008
at
12:21 PM
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Finding 'The She Spot' More Important Than You Thought
New How-to Claims Women Are Most Influential (and Impressionable) Consumer Category
Posted by Matt Kinsey on 08.06.08 @ 12:03 PM
While "The She Spot" may have all the makings of summer chick lit -- a tongue-in-cheek title, a blonde cover model who recalls one of Roy Lichtenstein's comic-book damsels -- this isn't your typical beach reading. "The She Spot" is actually a marketing text, a combination of research findings and soapbox rallying that aims to show women aren't just a niche group of commercial targets who feed on pink websites and references to Carrie Bradshaw -- they are the group behind this country's most important consumer and voter decisions. The titular "she spot" is the "Eureka!" button for brand and campaign strategists, a perfect blend of heart and head guaranteed to touch home with any woman, regardless of race or age.
Authors Lisa Witter, exec VP and chief operating officer of Fenton Communications (and former contestant on the Showtime reality-TV series "American Candidate"), and Lisa Chen divide their manual into four acts -- "Care," "Connect," "Cultivate" and "Control" -- though it remains unclear whether this formula alone can commandeer a loyal female audience.
I read "The She Spot" and appreciated its basic tips for marketing to women -- "Keep it simple" and "Give her details" are examples. But I couldn't help chuckle at the irony of a book that promises the most effective means of persuading the female market is by not targeting them as women, or by not creating stereotypical offerings just because it's a female audience. As Ms. Witter concludes, "All issues are women's issues."
Good fodder for discussion that's sure to hit some He Spots along the way.
Watch Ms. Witter and Ms. Chen discuss themes from "The She Spot" here.
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AskPatty.com
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Posted By :
Lisa
On
August 01, 2008
at
10:46 AM
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The She Spot was featured on AskPatty.com, July 15th.
I was delighted and surprised to receive a personal copy of "The She Spot" last week from Lisa Witter , co-author and political blogger on the Huffington Post, with her letter letting me know AskPatty.com had been featured as a case study on page 102.
An avid reader, I gobbled up "The She Spot" like a delicious desert in a few evenings and highly recommend this book to anyone who doubts the social, economic and political power of women to influence change in our world.
This book will surely resonate, educate and inspire women to understand just how much power and influence we wield, join together and put all this hard earned social, economic and political power and influence to work in the world for good and worthwhile causes and purpose.
Excerpt from book:
"Because women have been perceived as a niche audience for so long from both the public and political sectors, we are light years behind where we should be in marketing to them....."
Women's Economic Clout is Growing
On one level, it boils down to money: who's got it and who's giving it. Given that women continue to earn 78 cents for every man's dollar, you'd be inclined to think men control the majority of the wealth in this country.
But a recent survey of data from the Federal Reserve Board reveals that this isn't so. Women actually control slightly more than half (51.3 percent) of all personal wealth in the United States. They make 83 percent of all household purchasing decisions, including big ticket items that are typically associated with men: cars, home development wares, and home electronics. Women even buy more riding lawn mowers than men do.
There are several reasons for this slight income edge. One is that women outlive men, and widows are inheriting their husbands' wealth. But that's just one sliver of the pie. Women are also generating their own income as never before, to the point that one out of four married women out-earn their spouses.
 Women-owned businesses today are the fastest-growing sector of the U.S. economy, representing $3.3 trillion in purchasing power. What's more, firms owned by women of color are growing at six times the rate of all U.S. firms.
This is just the tip of the iceberg. There are strong indications that women will continue to level the playing field with men as their income as a group continues to rise.
One of these indicators is education. Today, more women than ever are getting a college education, the biggest stepping stone to higher-paying jobs. What's more, once women start attending college, they are significantly more likely than men to graduate (63 percent compared to 55 percent), according to recent studies.
While women still earn less than men on average, when they take home a college degree, they make a large leap in their ability to raise their standard of living. Women are taking greater leaps than men on this front, which makes it a profound predictor for women's greater income potential in the near future. Between 1990 and 2000, the standard-of-living gain for women with a bachelor's degree under their belt compared to those with a high school diploma was 13 percent larger than for men.
We're already seeing these trends play out. The number of women who earn $100,000 or more has tripled in the past decade, making them the fastest-growing segment of wealthy individuals, according to the Employment Policy Foundation. Over the past 30 years, women's income has jumped more than 60 percent, while men's median income has stayed (more or less) the same (up just 6 percent). This phenomenon shows no sign of letting up. Women from the baby boom generation are at their earning peak. And as Americans live longer and healthier lives than their parents, many are planning to forego the retirement community in Florida in favor of working well into their so-called "golden years." By 2010 women are expected to control 60 percent of the country's wealth...."
Lisa Witter is Executive Vice President and Chief Operating Officer of Fenton Communications. She head the firm's practice in women's issues and global affairs. She is a political and social commentator and blogger.
Lisa Chen, Senior Vice President at Fenton Communications, is the firm's head editor and writer. Her writing has been published in the New York Times, USA Today, the Boston Globe, the San Francisco Chronicle, and other leading dailies.
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Concord Monitor
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Posted By :
Lisa
On
July 31, 2008
at
03:18 PM
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Article in the Concord Monitor:
5 Questions about the She Spot
LISA WITTER, a New York City public relations executive, is the author of The She Spot, a book about harnessing the power of women as charitable donors. The Women's Fund of N.H. will host a free chat with Witter on Monday at 5:30 p.m. at 2 Delta Drive. Witter gave us a preview:
What is The She Spot about? The book really makes the argument that women are the market for changing the world. They make 83 percent of consumer decisions, they volunteer more than men, they give more to nonprofits.
Why is this concept important for smaller groups? For any organization, women are most likely the base of your activity, so we give very concrete, specific suggestions of how to do marketing better so that you can make more social change.
What are some of the suggestions? One of the most effective ways is to connect women with each other. You have to sort of update your thinking that it's just men online; you really have to use social media to connect with women.
Where did the marketing misconceptions come from? I think people are a little stuck in the June Cleaver world. . . . I don't think people realize the real financial power that women have.
How do men fit into the equation? When you market successfully to women, you also get men. But when you market to men, you don't necessarily get women. So this is not an anti-man book, it's actually about how to engage both of us.
KATE DAVIDSON
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Biz Book - Jim Pawlak Review
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Posted By :
Lisa
On
July 31, 2008
at
02:59 PM
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The She Spot is reviewed in the Silicon Valley/San Jose Business Review:
Friday, July 25, 2008
Focusing on four C's can help tailor your pitch to women's market
Silicon Valley / San Jose Business Journal - by Jim Pawlak
"The She Spot: Why Women are the Market for Changing the World -- And How to Reach Them" by Lisa Witter and Lisa Chen, Berrett-Koehler Publishers, $24.95.
Nonprofits usually market their services on a shoestring budget through generic, one-size-fits-all marketing materials and campaigns. They miss "the bang for their marketing buck" by not focusing on the "She Spot." Women control over half the wealth in the U.S. They own more businesses than men. They are interested and involved in social and political issues, donate more to causes and vote more often than men. They also have a marked influence on the males in their lives.
Authors Lisa Witter and Lisa Chen offer four Cs as the way to hit what they dub the she spot: Care, connect, cultivate and control.
Care: Create an emotional bond. People identify with people, so put a visible face on your organization at women-oriented events. It doesn't matter if the faces of your organization change, but it must have a public face. Tell real stories of how the organization makes a difference.
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Unfetter Women's Intellect on Campaign Trail
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Posted By :
Lisa
On
June 24, 2008
at
07:58 PM
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I've got whiplash. That's how quickly the national discussion of women's leadership has changed from one of the merits of an accomplished senator turned potential first female president to the clothes of the potential first ladies.
Media coverage everywhere is "Michelle vs. Cindy." Where do they buy their dresses? Do they make bacon for breakfast? And, of course, which one can we compare to Jackie O?
Is anyone else as appalled as I am at how quickly we have gone back to thinking of women in the oldest of stereotypes -- as only wives and mothers?
I'm a wife. I'm a mother. I love my family. But I'm other things, too. We all know that the presidents' wives play an important role in policy and diplomacy in one way or another. Just look at the publicly recognized legacy of Eleanor Roosevelt, which proves how a strong first spouse (it just happens to be that they've all been first "ladies" so far) makes a country stronger.
So why do we hide it by focusing on hair, clothes and what's on the breakfast table? Isn't this part of the mostly unspoken sexism that Sen. Hillary Clinton and even the media have highlighted all along?
In "Michelle Obama Highlights Her Warmer Side" in the New York Times Thursday, TV critic Alessandra Stanley wrote that "Mrs. Obama distanced herself from that model [of the assertive career woman] on The View, describing herself as a mother and not mentioning her law career or her views on policy."
How does not mentioning her career or policy positions make her warmer? Isn't this just another case of someone deciding that people can't handle a strong woman? Isn't this just another case of wives and women being forced into the "seen and not heard" box?
Clinton is probably having cookie-baking flashbacks.
The new focus on Obama's hair and hemlines comes right on the heels of the gender-biased way the media covered Clinton's campaign. If we let this go on, we risk losing an important opportunity to have a national dialogue about sexism.
We should be holding the media accountable for perpetuating stereotypes. If a white woman is strong, she's considered cold -- as the coverage of Cindy McCain has shown. If a black woman is strong, she's obviously angry -- so go the accusations about Michelle Obama.
But the responsibility doesn't just rest on the media. The campaigns themselves shoulder some of the weight, too. Do the McCain and Obama teams want to play into the stereotypes of first ladies that are only soft and sweet? Is Michelle going to quit giving her husband the "new high five" fist because it comes across as too strong? I hope not.
Four years ago I had both the pleasure and the somewhat freaky experience of running for "president" on Showtime's American Candidate. The show had 10 real Americans traveling the country, kissing babies, debating foreign policy and laying out five-point economic plans.
At each and every campaign stop, I was approached by women and girls who said, "Finally, someone who looks like me running for office -- a strong woman." I had to remind them that I was just playing a candidate on television, not actually running for the real deal.
While America's women and girls lost the opportunity to see themselves reflected in the top job this round, what we can't do is lose the opportunity to change the way women -- and first ladies -- are portrayed.
It's a tough line, no doubt. For the most part, we want to feel and look beautiful. We love our families and feel proud about our personal and professional accomplishments.
But if we let the conversation about the first ladies focus mostly on the role and status of the conventional "Mrs.," we've lost a huge opportunity to reframe gender and marriage dynamics in our country.
We all need to take it upon ourselves to strike up a conversation about how we can end sexism in America. Contact the press when they get it right -- and not so right. And I'm going to write Michelle Obama to let her know that when she portrays herself as strong, I feel strong, too.
If this election didn't fulfill the hopes and dreams of many women and girls who wanted to see themselves reflected in the White House, the least we can do for them is use it as an opportunity to change the frame of wives and women from here on out.
Note: Article first appeared in Newsday, June 23, 2008.
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Fox Scoreboard Appearance
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Posted By :
Lisa
On
June 23, 2008
at
05:12 PM
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Fox Scoreboard Appearance
Lisa Witter and Susan Estridge discuss Hillary Clinton's withdrawal from the Democratic Primary on Fox Network's the Scoreboard.
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Lisa Witter at Women Rule! Leadership Training Program
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Posted By :
Lisa
On
June 20, 2008
at
08:51 PM
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Lisa Witter at White House Project and O Magazine Training
Lisa Witter is giving a communications boot camp training to the 80 Winners of the White House Project's and O, The Oprah Magazine's, Women Rule! Leadership Training Program sponsored by American Express.
Women Rule! is a partnership between O, The Oprah Magazine and The White House Project and is sponsored by American Express. This three-day leadership training program is a contest designed for 80 women winners who demonstrate leadership potential and have a vision for what to do with it.
Capitalizing on the success of The White House Project's Vote, Run, Lead training model, Women Rule! will propel women to break through the barriers to their leadership and develop fully their vision for change. Women Rule! will reach women who are ready to step forward and lead in business, in philanthropy, in politics, in the community and in the public square. As boundaries between these spheres of influence become ever more permeable and people shift fields, professions and vocations with greater ease, The White House Project will take its proven formula "Inspire, Equip and Inform" and apply it to every arena where women want to lead.
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Lisa and Lisa at Barnes and Noble!
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Posted By :
Lisa
On
June 20, 2008
at
08:36 PM
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Lisa and Lisa at Barnes and Noble
Both Lisas will be speaking and signing books at Barnes and Noble at the end of July. Come out and see us!
Wednesday, July 30th @ 7:00 PM
Barnes and Noble
2289 Broadway
NY, NY 10024
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Drum Major Institute Panel Monday
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Posted By :
Lisa
On
June 19, 2008
at
10:58 PM
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June 19, 2008
Rumors of Our Progress have been Greatly Exaggerated
A book discussion with Congresswoman Carolyn B. Maloney
WOMEN’S EQUALITY….WHY NOT NOW?
Join us the morning of Monday, June 23 for a breakfast discussion with Congresswoman Carolyn B. Maloney that will feature a lively conversation on the status of women in society and the policies necessary to close the gender gap.
GUEST SPEAKERS INCLUDE:
Hon. Christine Quinn
Speaker, New York City Council
 Diana Salas
Associate Director, Women of Color Policy Network
Congresswoman Pat Schroeder
President and CEO, American Association of Publishers, Inc.
Olga Vives
Executive Vice President, National Organization for Women
Chief Operating Officer, Fenton Communications
Moderated By: Andrea Batista Schlesinger
Executive Director, Drum Major Institute for Public Policy
MONDAY, JUNE 23 8:00am-9:30am
Kimmel Center at New York University
Shorin Performance Studio
60 Washington Square South, 8th Floor
New York, NY 10012
This past election season, Senator Hillary Clinton proved that a woman can run for president. She astonished thousands of people -- men and women -- who never believed that a woman could get so close to becoming Commander in Chief in their lifetimes.
Although Senator Clinton broke through the glass ceiling, women across the country are still struggling for equality. When you look at the numbers, the inequalities that exist between men and women are staggering. Women earn 80% of what their male counterparts earn right out of school, and in 2007, women were paid 77 cents for every dollar that men were paid. This wage gap costs the average female full-time employee between $700,000 and $2 million over the course of her career. And it's not just wages where women are falling behind -- the numbers on healthcare, education, poverty and reproductive freedom tell the same story.
 Congresswoman Carolyn B. Maloney is addressing this issue head-on. In her new book, Rumors of Our Progress have been Greatly Exaggerated: Why Women’s Lives Aren’t Getting any Easier—and How We can Make Real Progress for Ourselves and Our Daughters—she exposes the myth that women have achieved equal status with men in American society.
Brought to you by the Drum Major Institute for Public Policy.
MONDAY, JUNE 23 8:00am-9:30am
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The Drum Major Institute for Public Policy is a non-partisan, non-profit think tank generating the ideas that fuel the progressive movement. From releasing nationally recognized studies of our increasingly fragile middle class to showcasing progressive policies that have worked to advance social and economic justice, DMI has been on the leading edge of the public policy debate. DMI is also noted for developing new and creative ways to bring its work to the advocates and opinion leaders that need it, from starting one of the first public policy weblogs to pioneering the use of Google Adwords to hold elected officials accountable for their votes on issues of importance to their constituents. For more information, please visit www.drummajorinstitute.org.
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MSNBC
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Posted By :
Lisa
On
June 09, 2008
at
08:20 AM
|Comments(0)Post Comment
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MSNBC YouTube Clip
I'm on MSNBC talking about the women's vote and how candidates can get it. Watch the clip below:
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Praise for The She Spot |
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The She Spot |
“Smart, engaging and eminently, useful the She Spot puts its finger on how to score with the key drivers of social change: women.” – Arianna Huffington
“If you want to understand women, you have to understand The She-Spot. This book may up-end some of your long-held assumptions about what makes women – and men – take action, and will help you re-assess how the personal affects the political. Lisa Witter and Lisa Chen offer us an absorbing and provocative read, and guarantees that the reader will see gender, politics and the marketplace in a new and clearer light.” – Naomi Wolf
"This is wise, savvy, and actually useful thinking by two of the most creative and effective communicators I know. The insights in the She Spot have helped us bring millions into the political process -- they can help you, too." - Eli Pariser, Executive Director, MoveOn.org Political Action
"The She Spot is an important book that aptly describes the role that communicating care plays in effective progressive politics." - George Lakoff, senior fellow at the Rockridge Institute and author of bestselling Don't Think of an Elephant
“The She Spot elevates the discussion of women’s role in transformative social change and offers smart, practical strategies for tapping into the potential of this vital constituency. Women’s issues are society’s issues and, as the authors make clear, understanding the nuances of gaining and retaining women’s support is an absolutely necessary element of any successful social endeavor.” – Zainab Salbi, Founder and CEO, Women for Women International
“The principles of Marketing to Women are as true for politics as for they are for products and brands. I applaud the Lisas – Witter and Chen -- for applying them to such a good cause. Women are always striving to improve the world and their book lays out the case convincingly.” - Marti Barletta, author of Marketing to Women & PrimeTime Women TM, Founder The TrendSight Group
"If you want to create change you have to hit the She Spot! Lisa Witter and Lisa Chen have created an actionable guide to engaging women hearts and minds and partnering with them to create social change. A must read!" - Lisa Johnson, co-author Don't Think Pink and Mind Your X's and Y's
"Chen and Witter turn identity politics on its head and show the path to winning social change campaigns. The path starts at the She Spot, but it doesn't end until they expose many of the common assumptions that have lead too many well-meaning social change efforts astray. Whether you want to stop climate change or raise money for your PTA, here's your manual." – Daniel Silverman, Communications Director, The James Irvine Foundation
"Finally, the book I've been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any non-profit or political candidate who wants to tap into the women's vote and their power as donors and activists." - CelindaLake, President, Lake Research Partners and co-author of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
"If you’re in the business of social change, you need the information in The She Spot. Transforming the world can only happen if you understand what this book has to say about what women value, how they operate, and important they are to making change happen." - Barbara A. Brenner, Executive Director, Breast Cancer Action
“The She Spot proves that women are the forefront of power and change – and shows executives of all types how to reach them. Finally, concrete steps to better tapping women’s potential.” - Ilana Goldman, President, Women's Campaign Forum
“I am buying a copy for everyone I have ever worked with! The authors prove that marketing to women is so much more than turning everything pink, and most importantly, The She Spot tells you how.” - Morra Aarons-Mele, blogger and Political Director, BlogHer.com
"Want to connect with the rising tide of world-changing women? Ditch the pink logos, petunias, and pandering. Let this book show you how to supercharge your campaign, company or community with powerful stories, open and insightful conversation and opportunities for action that actually fit the way smart women live in the 21st century." - Alex Steffen, Executive Editor, WorldChanging.org
“This book taps into a truth that labor organizers learn in the shops: women don’t just hope and wait for change, they fight for it. When motivated and mobilized, women do change the world, and this book gives us the tools to make it happen.” - Amanda Cooper, Director of Communications, UNITE HERE!
“Add women, change everything.” That’s The White House Project’s prescription for transformation. The change we seek so passionately can only be delivered by adding our nation's most untapped natural resource. The She Spot is “spot on” about how we get there.” – Marie Wilson, President of the White House Project, author of Closing the Leadership Gap – Add Women and Change Everything
"This book is a brilliant no-brainer that unlocks a treasure chest of fascinating insights. It's sure to generate an 'Aha' moment for save-the-worlders everywhere." – Ricken Patel, Executive Director, Avaaz.org
“The She Spot underscores the need to have deep respect for the women we wish to serve. Optimal organizing with women requires mutual trust and two way communication. Lisa Witter and Lisa Chen tell us how.” - Joan Blades, Momsrising.org co-founder
“The She Spot is required reading for anyone who cares about women as consumers, advocates, donors and citizens. In a series of compelling case studies: from viral marketing to labor organizing and innovative fundraising, Witter and Chen show how women think, vote, and lead according to their values and priorities.” - Linda Basch, PhD, President, National Council for Research on Women
Parise.... |
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